My strengths are creative thinking, brand identity and development, graphic design, logo development and package design. I started my career in 2013 at The Coca-Cola company in digital marketing where I worked on developing global campaigns for the FIFA World Cup, and developed the creative concept for the award-winning social initiative, "Love Has No Labels" which partnered with the Ad Council. I also worked on the re-branding and packaging of Illy Coffee and developed visual identity systems for brands such as Surge and Mello Yello.
In 2016, I left the Coca-Cola Company to start my own business in NY doing freelance design work. I have a strong passion for logo development, typography, package design and illustration and wanted to help smaller businesses develop their own branding. I have worked with start-ups needing full branding development as well as established companies who needed a design refresh. I have also helped several businesses develop package designs for skincare, dental and food/beverage products.
I have played multiple roles as a team leader, art director, designer, creative director and an individual contributor. My work has appeared in Cannes, Ad Age, Mashable, Forbes, CNN, New York Times, Business Week and Time.com. I continue to look for work that will challenge me as a designer and help fulfill the needs of my clients.