2015 FIFA WOMEN'S WORLD CUP
Coca-Cola and soccer share a lot of love. Both inspire happiness, optimism and togetherness. Our objective was to get in the social conversation by developing a unique perspective on the 2015 FIFA Women’s World Cup in a way true to the Coca-Cola brand.
@CokeSoccer connected US soccer fans with the USWNT by creating the hashtag #sharethebench. We granted fans special access to highlights from every game and to one of their favorite players. We created exclusive content with USWNT star Alex Morgan and her mom featuring a look into their strong relationship and how it brought them both to the 2015 FIFA Women’s World Cup. We also leveraged our partnership with US Soccer to generate posts.
- 165 million potential social impressions for less than $1 per post with 93% positive engagement all in real time.
- Q&A with Alex Morgan’s mom that generated 185% engagement rate.
- @CokeSoccer follower base from 0- 54k in six weeks.