Develop branding for a new spa called “SaveFace.” The goal for this new spa is to create a skin care destination for those who have better things to do. SaveFace will provide facials for people who need a quick but custom facial that isn’t stodgy like a typical spa.
Creative Tone: Modern, Clean, Accessible, Friendly, Quick-witted, Conversational, Come-as-you-are, Not pushy
For this brand I wanted to create a logo that felt welcoming and approachable. I designed a hand-drawn face logo to keep a sense of whimsy in the logo while still keeping a clean and accessible look with the sans serif typeface.