SPRITE TROPICAL MIX
Sprite Tropical Mix was launched in 2003 and is returning thanks to a strong fan base. Main goal is to drive awareness that Sprite Tropical is back while still maintaining relevance in the Hip-Hop community.
Create a campaign around the idea of flavor from back in the day. Flavor from back in the day is about cultural artifacts today that are reintroductions of the original 10+ years ago. The current landscape of hip-hop culture, whether it is fashion, style, music, entertainment or sport, actively looks back to the late 90s-early 2000s and pulls culturally relevant ideas directly from it. These reintroductions parallel the refreshing taste of Sprite Tropical Mix being reintroduced in its exact same flavor recipe from 2003.