OBJECTIVE

Create a series of Point of Sale posters for Stainmaster carpet that show all of the stains that your new carpet can handle. All POP posters will be featured nationwide and need to appeal to all consumers.

STRATEGY

Design POP posters that are bold and eye-catching to consumers who are shopping for new carpet in stores. Feature real life moments from families that show messy moments. Each poster will speak to a stain fighting feature that all Stainmaster carpets are equipped to handle.