Born from India's ancient Ayurvedic medicine tradition, and developed by a dentist, Yala harnesses the power of coconut oil and other natural ingredients to whiten teeth, moisturize, and promote a healthier mouth. Develop a branding system and package design that embodies the Ayurvedic tradition as well as promotes the dental benefits.
Dive into the Indian and Ayurvedic culture and pull out key elements to incorporate into the packaging. Utilize a paisley pattern with bright, refreshing colors to represent Indian art. Incorporate the paisley into a logo to represent a tooth while still maintaining the Indian feel. Create a bright, eye catching bottle that will stand out on shelves next to other teeth whitening products.